Hi. As the Creative Director of Marketing at Sparks, I lead a talented team in blending insights and strategy with design to create impactful campaigns across presentations, digital marketing, video, photography, and live events, overseeing the brand’s creative direction while contributing to the agency’s growth from a 100-person exhibit house to a global powerhouse with 1,300 employees and $475 million in annual revenue.
Sparks Brand Alignment
Exago BI Brand Refresh
Real Watch Brand Development
Skills:
Leadership
Leading teams is tough due to different personalities, tight deadlines, and heavy workloads. I prefer a hands-on leadership approach that values direct feedback over titles. Open communication about goals is crucial. Recognizing both big and small victories and setbacks fosters learning and teamwork. My leadership style helps teams tackle challenges and succeed, even in tough situations.
Attention to Detail
Rolling out scalable design systems across departments is a big job. Attention to detail is key to maintaining accuracy and consistency in every asset. From major choices like brand fonts to minor ones like page numbering, every decision matters. With a sharp focus, you can craft efficient design systems that promote smooth collaboration and deliver a consistent brand experience for users.
Savvy Marketing
While planning marketing campaigns is straightforward, executing them at scale across various platforms is tough. With a decade of experience, I know the marketing landscape evolves rapidly. Staying updated on new skills and platforms while understanding user engagement is crucial. My industry insight and commitment to staying current make me adept at navigating the changing marketing scene to help teams and clients succeed.