Designer • Marketer • Teammate • Leader

I’m a creative leader who helps brands grow through bold storytelling, strategic marketing, and collaborative execution. With over a decade of experience, I have scaled companies from $75M to $450M, led global rebrands, built high-performing teams, and delivered work that drives results and connects with humans.

I believe the best creative is not just visually strong but strategically grounded. Whether launching a campaign, shaping a brand voice, or creating experiences for senior executives, I lead with clarity, curiosity, and a focus on impact.

Creative That Delivers Real Impact

Four projects where bold ideas made real impact, at every scale. From launching global experiences with Sparks to helping North America based SaaS company Exago connect across healthcare, manufacturing, technology, and retail, the work spans industries and audiences. Kooks brought small-business passion to life for a husband-and-wife bakery, while Real Watch built an investable brand from absolutely nothing in just 24 hours.

Sparks

Led brand strategy and marketing during major growth, including a full rebrand and award-winning campaigns that helped scale revenue from $75M to $450M.

Brand Portfolio

ExagoBI

Directed a strategic rebrand that strengthened market positioning and supported a successful acquisition by Logi Analytics.

Brand Refresh

Real Watch

Built a brand identity in under 24 hours for a high-stakes investment pitch backed by leaders from companies like Google.

Test of Time

Kooks Cookies

Brought West Coast flavor to baking with Kooks, a playful cookie brand built for a former client on a bold new venture.

Take a Bite

Personal
Highlights:

Strategic Clarity

I help teams connect the dots between creative ideas and business goals. By setting clear direction and aligning teams early, I ensure creative work drives measurable impact and resonates with the right audience at the right time.

Collaboration

I’ve worked closely with marketing, product, creative, executive, and sales teams to bring complex initiatives to life. I know how to translate strategy into creative, bridge perspectives, and keep momentum strong from kickoff through launch.

Calm Under Pressure

Creative work often comes with shifting timelines, high stakes, and tight deadlines. I stay grounded in fast-moving environments and help teams focus, prioritize, and push forward without losing quality or confidence.